MovieBloc's mission is to solve problems caused by the domination of the theatre and home entertainment industry by conglomerates with its blockchain technology. The creators will get a transparent revenue share, audience data, and equal screening opportunity; the viewers will access diverse films and content, and get rewarded for providing curation, subtitles, and marketing materials to the community. Currently, more than 100 movies and dramas have been screened. In the long run, MovieBloc aims to create the largest film ecosystem centered on participants.

In February 2020, MovieBloc took over ‘Cobak’, a crypto community service in Korea and a mobile service that provides a crypto wallet, community, real-time ticker, news, airdrop, and token sale services. In Mar 2020, MovieBloc established MBL Media, a content IP development company. It will carry out IP development, production, and copyright management centered on animation and movie content as its main business. Ahn Hong-ju, one of MovieBloc’s advisor, has been appointed as CEO of MBL Media.

MovieBloc project was launched on 5 May 2019 by listing on Gate.io. MovieBloc has since listed on several exchanges such as Binance, Upbit, Bithumb, Coinone, Indodax, and MXC within a year. The official service was launched on 31 December 2019.

Platform MovieBloc recently moved to the Ontology mainnet.