UTU believes in a more human-friendly internet. UTU is pioneering digital models of decentralized trust built around human beings and how they naturally trust. UTU’s vision is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital lives.

UTU's Mission — To bridge the gap between how we trust in real life and how we are asked to trust online — to make the internet a safer, more trusted place to gather, share, work, and trade. UTU uses social graph mapping, contextually powered data, AI and oracles to develop trusted recommendations for users.