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#1455

Classical economics has long considered that market demand is the source of everything, and the slogan “the customer is king” has been widely spread. However, demand has always been regarded as a random and passive behavior that cannot be accurately measured or empowered. No one has ever considered demand itself to be an economic resource qualified to participate in distribution.

This has led to demand being ignored for a long time in the process of wealth distribution.

Today, computers and blockchain technology have changed this issue. Tokens can be issued based on Proof-of-Purchase (PoP) from demand-side participants, tracking the generation of business cash flow, and further driving the growth of cash flow through token incentives.

• Every real-world purchase (buying coffee, taking a ride, using SaaS services) can be precisely recorded and synchronized on-chain.
• Tokens are no longer issued through meaningless computational mining or out of thin air. Every real-world purchase becomes the source of token issuance.
• Businesses inject the cash flow obtained from sales into the on-chain treasury as liquidity pool, linking it directly to token value.
• The treasury as liquidity pool becomes a transparent bridge between businesses and their customers, forming a verifiable and sustainable growth cycle.

This logic creates an entirely new business model:

For decades, traditional consumer incentive systems have relied on loyalty points to attract customers and increase retention. But this model has deep structural problems: * No difference between early and late customers: no matter when you join, the value of points is the same, offering no recognition for early supporters. * Unlimited issuance, continuous devaluation: points have no cap; the more they are issued, the faster they inflate and lose value. * Cash flow pressure: customers tend to redeem points as quickly as possible before they lose value, creating liquidity pressure for businesses.

This relationship is zero-sum: what benefits customers harms the business, and what benefits the business devalues customer rewards. A true win-win cannot be achieved.

Replacing loyalty points with tokens fundamentally changes the incentive logic:

• Scarcity and value potential: tokens have a total supply cap and follow a decreasing issuance curve. As the business develops, their value may rise, directly rewarding early customers and long-term holders.
• Reduced redemption pressure: customers are inclined to hold tokens in anticipation of appreciation, rather than rushing to redeem, reducing pressure on business cash flow.
• Market-based pricing: tokens can circulate freely in the secondary market, with their price reflecting the market’s expectation of business success, creating a transparent feedback loop between adoption and value.

When business grows steadily and token prices rise accordingly, a dual effect emerges: customers pay more attention and purchase more willingly, while businesses gain stronger motivation. This alignment of interests creates a true win-win.

The tradable nature of tokens makes them the core reserve asset of an on-chain business treasury. For the first time, product sales cash flow is directly tied to business growth:

• The more products sold → the higher the business cash flow
• The higher the cash flow → the more liquidity injected into the on-chain treasury
• The more liquidity → the stronger price support for the token
• Token value rises → all token holders benefit

For the first time, consumers can truly feel that consumption not only brings product usage, but also generates returns. This further stimulates purchasing behavior, increases product sales cash flow, and creates a positive cycle of mutual growth between businesses and their customers.

In traditional enterprises, company treasuries are hidden in bank accounts, accessible only to a few senior executives. Even with modern auditing, financial information can only be disclosed periodically, lacking real-time transparency.

For private companies, audits are both time-consuming and costly, often unsustainable in the long-term. Yet these companies maintain continuous interactions with investors, partners, and users — all of whom demand transparency.

Blockchain provides the breakthrough. When assets exist on-chain, anyone can verify them instantly at zero extra cost to the business. This transparency significantly lowers the trust threshold and enhances the organization’s credibility in the eyes of its supporters.

For any DAO (Decentralized Autonomous Organization) as RWB (Real-World Business) that issues governance tokens and replaces loyalty points with tokens, transparency of the treasury is critical. A well-designed treasury should include digital assets that ensure both stability and growth potential. Diversification ensures resilience and alignment with the broader ecosystem, while governance tokens remain the core value reserve.

In order to maintain the market stability of DAO's governance token and avoid severe price fluctuations caused by asset volatility, the treasury of each RWB project is configured with other reserve assets:

$BTC — The starting point of the blockchain industry and its core value reserve.

This configuration not only enhances the stability of the treasury but also allows it to share growth within its respective ecosystems.

The mechanism is straightforward: net cash flow from product sales (after deducting taxes and costs) is converted into digital assets and deposited into the on-chain treasury. Over time, the treasury’s scale grows in direct proportion to real-world product sales.

Every RWB asset storage ratio by default: RWB token : $BNB = 1 : 1

The asset storage ratio can be adjusted through DAO governance to flexibly adapt to market fluctuations.

AMM (Automated Market Maker) is a groundbreaking blockchain innovation that enables the treasury to exist as “all assets injected into a liquidity pool”, while simultaneously providing the ability to trade with external markets in real time.

Every business's governance token holder can at any time put their tokens into the liquidity pool and exchange them for other assets in the treasury — such as stablecoins or $BNB/$BTC asset tokens. Likewise, any potential holder can at any time put their stablecoins or $BNB/$BTC asset tokens into the liquidity pool in exchange for the business’s governance tokens.

All RWB treasury assets are added to liquidity pools through decentralized exchanges (DEX), specifically configured as follows by default: RWB token : $BNB (100%)

In the traditional equity system, shareholders’ ownership rarely connects directly and in real time with business assets. The Treasury as Liquidity Pool model fills this gap for the first time, directly linking tokenized governance with underlying reserves.

Entering and exiting have never been such a free experience. This will inevitably lead to a new kind of “execution team-investor” relationship. It creates a new paradigm for decentralized organizations: the treasury is no longer a secret vault, but an open, dynamic, and liquid foundation for growth.

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