What Is LooksRare (LOOKS)?

Weekly Roundup: What Happened in Play2Earn Games and NFTs This Week? [Jan. 14, 2022]

## What Is LooksRare (LOOKS)?

[LooksRare](https://coinmarketcap.com/currencies/looksrare/) is a community-first NFT marketplace that vows to focus on rewarding traders, collectors and creators. It prides itself on being founded “by NFT people for NFT people.” The platform launched with an [airdrop](https://coinmarketcap.com/alexandria/glossary/airdrop) to wallets that had generated a minimum of 3 ETH transaction volume on [OpenSea](https://coinmarketcap.com/alexandria/article/opensea-denies-ipo-plans-after-fierce-backlash). Over 110,000 wallets were able to claim LOOKS, amounting to 60% of all eligible wallets. 

Its community-first approach is defined by three key pillars:



* **Rewarding users: **users buying or selling NFTs on the platform receive rewards in LOOKS.
* **Redistributing platform fees: **100% of generated fees go to stakers.
* **Instant creator payout: **creators receive royalty payments at the moment of sale.

LooksRare is built with modular [smart contracts](https://coinmarketcap.com/alexandria/glossary/smart-contract), allowing the platform to roll out new features over time. The roadmap promises further innovation like the option to bid for all NFTs in a selected collection, bidding for NFTs with a certain trait (e.g. a Bored Ape with Gold Fur), and canceling multiple orders in one transaction. 


## Who Are the Founders of LooksRare?

LooksRare lists a total of 14 team members on its site, with all their identities hidden behind pseudonymous accounts. The project was launched by [Zodd](https://twitter.com/ZoddLooksRare) and Guts, two unidentified founders that provide no further information about their background.

LooksRare resembles, in many ways, the [SushiSwap](https://coinmarketcap.com/currencies/sushiswap/) [DEX](https://coinmarketcap.com/alexandria/glossary/decentralized-exchange-dex), which was also founded by a pseudonymous account called “Chef Nomi.” Similar to Looks’ competition with OpenSea in the market, Sushi faced a bigger and more resourceful platform in [Uniswap](https://coinmarketcap.com/currencies/uniswap/), which it tried to displace. LooksRare also copied Sushi’s approach to challenging the incumbent by launching a [“vampire attack,”](a) in which the platform airdrops free tokens to suck liquidity out of its competition.


## What Makes LooksRare Unique?

LooksRare stands out from platforms like OpenSea and other attempts at challenging its grip on the [NFT](https://coinmarketcap.com/alexandria/glossary/non-fungible-token) market like [OpenDao(SOS)](https://coinmarketcap.com/currencies/opendao/) in several ways.

First, it differentiates itself from OpenSea by offering a different culture than its competition’s top-down, corporate approach to NFTs. OpenSea has faced [criticism](https://coinmarketcap.com/alexandria/article/opensea-plans-stock-market-debut-users-are-furious) over its business strategy, and LooksRare tries to compete with a more **democratic and user-oriented culture**, similar to how Sushi challenged Uniswap. This is reflected in its tokenomics, with 75% of the total supply reserved for the community. 

Second, LooksRare differs from other community-oriented projects by offering **a platform that looks and feels professional**. Users on LooksRare can trade NFTs directly from their wallets, like [MetaMask](https://coinmarketcap.com/alexandria/glossary/metamask). After connecting to the website, they can customize their profile and start buying and selling single NFTs or entire collections. NFTs are either offered at fixed prices, or users can bid for them if the owner has listed an NFT for sale. All trades are paid for in ETH or WETH.

LooksRare aims to undercut its rival on trading fees, offering a flat 2% fee on all trades compared to OpenSea’s 2.5%. In addition, traders receive rewards in the native LOOKS token, which have led to accusations of [wash trades](https://coinmarketcap.com/alexandria/glossary/wash-trade) taking place to boost the platform’s popularity and exaggerate its trading volume vis-a-vis other marketplaces. 

Trading rewards follow a four-phased emission schedule:

Phase A: 195,000 blocks (30 days) - 2,866,500.00 LOOKS;

Phase B: 585,000 blocks (90 days) - 1,361,587.50 LOOKS;

Phase C: 1,560,000 blocks (240 days) - 537,468.75 LOOKS;

Phase D: 2,346,250 blocks (361 days) - 286,650.00 LOOKS.


## Related Pages:

Check out [Rarible (RARI)](https://coinmarketcap.com/currencies/rarible/) — another NFT marketplace.

Check out [Wax (WAXP)](https://coinmarketcap.com/currencies/wax/) — also an NFT marketplace.

Learn about what [six NFT marketplaces](https://coinmarketcap.com/alexandria/article/top-six-nft-marketplaces) are.


## How Many LooksRare (LOOKS) Coins Are There in Circulation?

LOOKS is the platform’s [governance token](https://coinmarketcap.com/alexandria/glossary/governance-token). The [total supply](https://coinmarketcap.com/alexandria/glossary/total-supply) of LOOKS is 1 billion, according to the following distribution:



* Community (75%): 44.1% trading rewards, 18.9% staking rewards, 12% airdrop
* Ecosystem development (10%): treasury funds
* Team (10%)
* Strategic sale (3.3%)
* Liquidity management (1.3%)
* ANC liquidity (5%)
* Airdrops (5%)

According to its emission schedule, LOOKS will reach its total supply after two years. The platform collects a 2% transaction fee in [WETH](https://coinmarketcap.com/currencies/weth/) on all NFT sales. Each 6,500 Ethereum blocks (approximately 24 hours), the collected fees are linearly redistributed to LOOKS stakers over the next 6,500 blocks.  


## How Is the LooksRare Network Secured?

LooksRare launched on [Ethereum](https://coinmarketcap.com/currencies/ethereum/), which is secured by a [proof-of-work consensus mechanism](https://coinmarketcap.com/alexandria/glossary/proof-of-work-pow) that requires miners to mine new Ether. A set of decentralized nodes validates transactions and secures the Ethereum blockchain. The protocol uses on-chain standards like EIP-712 and ERC-2981 and has been designed for scalability, speed, and security. The protocol stresses in its documents that it retains compatibility for deploying on [scaling solutions](https://coinmarketcap.com/alexandria/glossary/scaling-solution) on Ethereum.


## Where Can You Buy LooksRare (LOOKS)?

LOOKS is available on [OKX](https://coinmarketcap.com/exchanges/okx/), [UniSwap(V2)](https://coinmarketcap.com/exchanges/uniswap-v2/), [Bitget](https://coinmarketcap.com/exchanges/bitget/), [FTX](https://coinmarketcap.com/exchanges/ftx/), [Bybit](https://coinmarketcap.com/exchanges/bybit/) and [Huobi Global](https://coinmarketcap.com/exchanges/huobi-global/).


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