Bob Eco Hong Kong Ltd (the company behind bobcoin) is a for-profit clean energy and electric vehicle enterprise active mainly in Europe, East asia and Africa.

Bob Eco manages various subsidiaries and brands such as, Bobrental, Bobfleet, Bobmobile, Bobx and Bobsolar. Bobfleet and Bobmobile are mainly active on the African and Asian continent where Bobrental and Bobsolar are mainly active in Europe.

Bobfleet's main focus is the production and leasing out electric two- and threewheeled vehicles throughout its ecosystem. The Bob Eco Model X is Africa's first well adopted electric motorcycle used for giving rides and transporting goods. Bobfleet offers a charging network for battery swapping for users and has embedded a social impact into the heart of its business with the objective to create employment and protect the environmental protection; this while giving coinholders the opportunity to make a good return on their tokens. Bob Eco offers electric vehicles through asset finance to spur human potential across emerging markets. The project challenges the status quo and offers underserved people a frictionless opportunity to purchase a Bob elecric motorcycle to earn a stable income.

Bobcoin is a social asset-backed crypto—a cryptographically secured representation of the rights of a Bobcoin holder to receive a benefit from their tokens. As every Bobcoin is linked to an electric vehicle managed by Bob Eco, the tokens are always backed by the value of the asset they represent. These assets cover electric vehicles and objects in the Bob Eco system, which both clean the environment and help people in developing countries to make a living.