Token

Impact

Adidas

April

<h2 class="wp-block-heading" id="introduction">Introduction</h2> 
<p>The STEPN project team and Adidas have announced a strategic partnership that introduces an exclusive line of NFTs, designed to revolutionize the move-to-earn industry and promote active lifestyles through digital means.</p> 
<h2 class="wp-block-heading" id="launch-of-the-genesis-nft-collection">Launch of the Genesis NFT Collection</h2> 
<p>Adidas, in collaboration with blockchain innovator <a href="https://twitter.com/Stepnofficial/status/1779827559208722669" target="_blank" rel="noopener">STEPN</a>, is gearing up to release the “STEPN x Adidas Genesis” NFT collection. This collection, featuring 1000 unique tokens, is slated for release on April 17 at the MOOAR marketplace, marking a significant milestone in NFT innovation.</p> 
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  <blockquote class="twitter-tweet" data-width="500" data-dnt="true">
   <p lang="en" dir="ltr">STEPN x adidas: Step into the Future.<br><br>We are proud to announce that we are teaming up with <a href="https://twitter.com/adidas?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">@adidas</a> and <a href="https://twitter.com/altsbyadidas?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">@altsbyadidas</a> for a long-term collaboration, to revolutionise the lifestyle app ecosystem, and bring global adoption to <a href="https://twitter.com/fslweb3?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">@fslweb3</a>.<br><br>This groundbreaking partnership will contain… <a href="https://t.co/qN2xTNcbD6" target="_blank">pic.twitter.com/qN2xTNcbD6</a></p>— STEPN | Public Beta Phase VI (@Stepnofficial) <a href="https://twitter.com/Stepnofficial/status/1779827559208722669?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">April 15, 2024</a>
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  <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> 
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<h4 class="wp-block-heading">Goals of the Collaboration</h4> 
<p>This collaboration aims to seamlessly integrate digital and physical realms, providing incentives for <a href="https://btc-pulse.com/xoom-integrates-paypal-stablecoin-transfer-countries/">physical </a>activities through a connected ecosystem spanning the STEPN and Adidas apps. Shiti Manghani, CEO of STEPN, emphasized the collaboration’s potential to motivate and incentivize physical activities such as running, <a href="https://btc-pulse.com/ethena-labs-launches-ena-token-massive-partners/">blending </a>the benefits of the virtual and real worlds.</p> 
<h2 class="wp-block-heading" id="market-impact-and-token-performance">Market Impact and Token Performance</h2> 
<p>The announcement has stirred cautious optimism in the market. STEPN’s native token, GMT, has experienced a slight uptick to $0.26, though it remains significantly down from its all-time high of $4.11 in April 2022. This shows a guarded but hopeful market reaction to the new <a href="https://btc-pulse.com/ethereum-and-cosmos-achieve-milestone/">partnership </a>and its potential impact.</p> 
<figure class="wp-block-image size-full is-resized">
 <img loading="lazy" decoding="async" width="1560" height="483" src="https://btc-pulse.com/wp-content/uploads/2024/04/image-22.png" alt="image 22" class="wp-image-23857" style="width: 100%;height:auto" title="Adidas and STEPN Unveil Exclusive NFT Collection to Transform Move-to-Earn Ecosystem 25" srcset="https://btc-pulse.com/wp-content/uploads/2024/04/image-22.png 1560w, https://btc-pulse.com/wp-content/uploads/2024/04/image-22-150x46.png 150w, https://btc-pulse.com/wp-content/uploads/2024/04/image-22-768x238.png 768w, https://btc-pulse.com/wp-content/uploads/2024/04/image-22-1536x476.png 1536w, https://btc-pulse.com/wp-content/uploads/2024/04/image-22-750x232.png 750w, https://btc-pulse.com/wp-content/uploads/2024/04/image-22-1140x353.png 1140w" sizes="(max-width: 1560px) 100vw, 1560px">
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  Source by <a href="https://coinmarketcap.com/currencies/green-metaverse-token/" target="_blank" rel="noopener">cocoinmarketcap</a>
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</figure> 
<h2 class="wp-block-heading" id="enhancing-user-engagement-with-fsl-points-airdrop">Enhancing User Engagement with FSL Points Airdrop</h2> 
<p>An innovative element of this partnership is the FSL points airdrop, which rewards users based on the longevity of their digital Genesis sneaker ownership. This <a href="https://btc-pulse.com/fijis-central-bank-issues-stark-crypto-investments/">initiative </a>aims to promote long-term engagement by rewarding users at three different levels, based on the duration of ownership, thus incentivizing sustained participation in the ecosystem.</p> 
<h2 class="wp-block-heading" id="conclusion">Conclusion</h2> 
<p>The strategic partnership between Adidas and STEPN is a landmark in the integration of sportswear with blockchain technology. It highlights the evolving landscape where fashion, fitness, and digital finance intersect, setting a new paradigm for user engagement in the move-to-earn domain.</p>

Adidas and STEPN Unveil Exclusive NFT Collection to Transform Move-to-Earn Ecosystem

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