NEAR Protocol

<h2 id="header-0">The Dawn of a New Social Era</h2><p>The NEAR Foundation has recently unveiled its collaboration with Blumer, recognized as Colombia’s premier <a href="https://blockchainreporter.net/glossary/web-3-0/" rel="noopener noreferrer nofollow">Web3</a> social platform. This alliance marks the genesis of a social media age where contributors are rewarded for their inputs, heralding a radical change in how users interact with social platforms.</p><p>Drawing on the power of <a href="https://blockchainreporter.net/blockchain/" rel="noopener noreferrer nofollow">blockchain</a> and intertwining it with the pulsating energy of social media, this union seeks to question traditional norms by emphasizing user confidentiality, remuneration, and learning. Such a groundbreaking move not only promotes a user-focused approach but also envisions a broader, inclusive digital horizon for Latin America.</p><h2 id="header-1">Blumer: A Game-Changer in Social Media via Blockchain</h2><p>Originating and built in Colombia, Blumer stands out as the inaugural Web3 social media platform that seamlessly merges conventional social media functionalities with the cutting-edge advantages of blockchain. One standout feature is its model that rewards users for their social media presence, channeling 18% of its ad proceeds back to its user base.</p><p>Ernesto Ruiz, the top executive at Blumer, asserts, “Blumer is not merely another social platform. We visualize a space where people can voice their opinions, forge connections, and get acquainted with the cryptoverse. Our ultimate aim is to offer a stimulating, beneficial, and enjoyable experience for all participants.”</p><p>Ruiz’s comment hints at Blumer’s capacity to offer its users ways to capitalize on their online time. This includes watching ads, trading NFTs, and completing cryptocurrency-based operations. Such a strategy not only fuels user participation but also underscores a fresh perspective towards economic expansion, largely propelled by digital promotional endeavors.</p><p>However, Blumer’s scope extends beyond just social networking. It aims to rewrite the digital economic story. Their distinct method of recompensing user activity signals a transformative turn in user interactivity and the generation of value.</p><h2 id="header-2">Pushing the Web3 Envelope in Latin America</h2><p>Blumer also addresses the formidable barriers that obstruct <a href="https://blockchainreporter.net/adoption/" rel="noopener noreferrer nofollow">crypto adoption</a> in Latin America, particularly gaps in comprehension, awareness, and actual market application. With ZVerso, its dedicated platform for free crypto education, Blumer endeavors to equip its users to proficiently navigate the Web3 sphere.</p><p>By furnishing essential blockchain-related knowledge and resources, Blumer is trailblazing the path towards a democratized access to Web3 innovations. This educational push resonates with the larger goal of a decentralized, inclusive, and user-driven digital trajectory in the Latin American context.</p><p>With over 54 million connected individuals, the Latin American and Caribbean regions rank as the fifth-largest global audience for social platforms. The southern part of the continent alone showcases over 30 million active users. The symbiosis between NEAR and Blumer offers a golden chance to dive into this dynamic space, thereby amplifying the reach of Web3 mechanisms.</p><p>With the backing from NEAR, Ruiz is optimistic about realizing their grand vision for the future of social networking.</p><p>The joint venture between <a href="https://blumer.cc/" rel="noopener noreferrer nofollow">Blumer</a> and <a href="https://near.org/" rel="noopener noreferrer nofollow">NEAR</a> underlines an essential leap in cultivating a transparent, equitable, and user-driven digital social environment. As Blumer propels forward with its decentralized social media innovations, NEAR Foundation bestows a resounding endorsement to Blumer’s ambition for a user-empowered digital social sphere.</p>

Blumer and NEAR Foundation Team Up: A New Chapter in Web3 Social Media for Latin America

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