My Lovely Planet

With 3 billion gamers worldwide, video games represent the most efficient way to introduce people to blockchain and achieve mainstream adoption.&#x1f310;In just 2 years, we&#39;ve achieved incredible milestones:<ul><li>Built a talented team of 25 people</li><li>Recruited Art Director and Game Designer from Candy Crush</li><li>Raised $3M in funding</li><li>Been backed by Ubisoft and Unity</li><li>Entered the Bybit BGA incubator</li><li>Released the first version of our game with 200k MAUs</li><li>Planted 200k trees in Madagascar, Kenya and France</li><li>Reached 800k followers on Instagram, 300k on Twitter, and 500k on TikTok</li><li>Recruited top worldwide KOLs</li></ul>We are the fastest growing Web3 game and we are accelerating.This summer, we are building with more determination and passion than ever. The fall will be extraordinary for My Lovely Planet, with the game launch, the global communication campaign, and new partnerships.<h2 id="header-0">800K INSTRAGRAM FOLLOWERS IN ONLY 5 MONTHS &#x1f4c8;</h2><h2 id="header-1"></h2><img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/b86765273d564197a2132239ccdb02d4.png" />We have reached 800.000 Instagram followers…in only 5 months!!Our strength lies in creating short, high-quality, engaging content.This is what we do best and we are doing more and more of it!Our 800k Instagram followers are 100% organic, highly engaged, and international.We are one of the biggest Instagram accounts in Web3, if not the biggest.<a href="https://www.instagram.com/mylovelyplanet_official/" rel="noopener noreferrer nofollow">https://www.instagram.com/mylovelyplanet_official/</a>We will increase our video release, to reach 1 Million followers before September, and then 10m followers to become the “Mr Beast of Environment”.This will allow us to achieve 3 things: ✨️✨️<h3 id="1-get-sponsors-to-monetize-the-account">1️) Get sponsors to monetize the account</h3><h3 id="2-gain-free-downloads-for-the-app">2️) Gain free downloads for the App</h3><h3 id="3-boost-the-my-lovely-coin-mlc">3️) Boost the My Lovely Coin ($MLC)</h3><h3 id=""></h3>$MLC in-game integration is in December. We’ll give $MLC crazy visibility on Instagram. We’ll explain all its utility, from in-game benefits to environmental impact. People will realize how big $MLC will become.<h2 id="header-2">200K PLAYERS PLANTING 200K TREES &#x1f333;</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdE8BRpjQdbq1wLANBDMePKXD5fWngyApYoJL9zD82F_Zhxun_bCKaWE1Z2jTSm4qWsCeh-HQw3u_5olbLZjEphLOTX2N0vFCJi_76EeeN0zCNe8MHKudUToA6rljOFp-pBZdEZ7-UAWNkoKbKFNzD9CNup?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />We’re only on the Beta game version, with already 200.000 active monthly players.This is big, and it confirms two things:<ul><li>We know how to communicate to get players</li><li>We know that our mission unites people around a common game</li></ul>“You Play, We Plant Trees”This is what we promise. This is what we do.Want proof? You have it in one click on our Instagram:<a href="https://www.instagram.com/mylovelyplanet_official?utm_source&#61;ig_web_button_share_sheet&amp;igsh&#61;ZDNlZDc0MzIxNw&#61;&#61;" rel="noopener noreferrer nofollow">https://www.instagram.com/mylovelyplanet_official?utm_source&#61;ig_web_button_share_sheet&amp;igsh&#61;ZDNlZDc0MzIxNw&#61;&#61;</a><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeow9V68j4aWsh5ZIbcdPfXrbF4yWKeuoZxN_dejPW-QrMHyfB2_SaGT5f79PtAOzYoTo2YkcubJ14xQkRoO6mwGrfBHc0pfG5n4huWH6jZcROE79AjwD0yVQ-5Y1ixLLSem8b6bQTfneoRhK6An91IPmbA?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdM3OpkXEyJhsM5CR2qO27Ce_RvcvjDHXYh0bFWis7wqKNA0zxMwmNUalju6aFpKRK4NFtTSoCsTV57a0BB_TDSMhGufhDyZvw4k2wqEno5WIlLg3WTvtLh38H5EiHWHYPzwNO-bjOHkOOhnJiL-Vo-Ro4w?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeirpo8q65cTC91b2TfGKipjA0rV-yPzj6FWZLT5Oco56lGycz8igm6nv7ZN4F-K_ZzLU69HZkUQepgFATtoZYmu2Zduofk_Edgzjc06r4_bAzLFsUOjv1NdtYq1psG6AnwIpZ4VT-vt1SSjcD2j22QMmVy?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdKRYPd-YkZKcj2lhtIV8ZFJEKD20Rstb5DKWKubCJ3uj3F826mXk72AUEU3fTE2Qemfx4y_rm9Py0t_LtAsMTZM5yHSdJ1loVTXsKLegI6uURY4QWiBwHNSNrU3oHAYm_V-ohGF3HGOecz7tOFSwYVZCuo?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><h2 id="header-3"></h2><h2 id="header-4">REAL IMPACT: AGROFORESTRY PROJECT IN MADAGASCAR</h2>Clément, our CEO and Romane, our Head of Content are in Madagascar, In order to implement our Agroforestry project with our ONG partner and the local populations.The program:&#x1f91d;meeting our tree planting partner, Graines de Vie (Seeds of Life)&#x1f331;visiting the plantation site&#x1f4f8;and creating lots of exciting content for you to follow the adventure (20 videos filmed per day)After arriving in Antsiranana, they visited our first tree nursery in Madagascar, where they are planting incredible local species such as coffee trees, cocoa, vanilla, litchi, and many more. &#x1f333;&#x1f331;<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfx_Y7soAMb0jmbrY6B5qYUHmgv4blnk0d3ZQwIJy-UfA1BOS4Mu8X-kGHeMgaZLohtvxn4I-7w_JAtKR4Lon0ehtU0VdSr5Ussv8LNjXHNFjgPhNuTVaIQbVQxEtw4pMTk1vnz6ckn4GhwOX2mbwLQvD1Y?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />We are deeply committed to our mission. We are not hiding behind computers; we go on the ground, to ensure that your $MLC investment is utilized in the best ways to genuinely transform lives and protect the environment.These are great numbers and a beautiful story, achieved thanks to you, thank you! &#x1f64f;Now, these are just some parts of the roadmap, let’s see what else it hides.<h2 id="header-5">ROADMAP ON TRACK FOR UNSTOPPABLE GROWTH &#x1f680;</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfj3Noa86NFES4vGxWJCuhOc4qFecXRtdjgJhaYmDd47O-bfcosF2I8dbHxGmYMWzZmmf1noGSJLSfC8fY6XqQzSkbqvTCZLKG1aeouB0lqEuxCef_8qykppwkgJSQ57it6oDSoUEWV94FBmzI9MCCg7IgE?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />We Plan, We Execute, We Deliver.My Lovely Planet is progressing at full speed.We have the best team in the world, including the game-team led by the former Candy Crush Art Director, and former Candy Crush Lead Game Designer.We have recruited two new profiles, including an artist who comes to us directly from Candy Crush and Supercell!We plan, we execute, we deliver, and execution is going even faster than expected!<ul><li>October 2024 -&gt; GAME HARD-LAUNCH  - Ready to be scaled for acquisition with 500 levels</li></ul><ul><li>December 2024 -&gt; IN-GAME TOKEN - Players can buy $MLC directly in game with one click.</li></ul><ul><li>Before 2025 -&gt; VOLUME AND TIER1 CEX - In 2025, 1 Million players will have direct access to $MLC.</li></ul>This is an ambitious roadmap, and we plan to stick to it and deliver, transparently.Transparency is not just important for us, it’s one of our core values, and we have two weekly events for that!<h2 id="header-6">WE PLAN, EXECUTE AND DELIVER, TRANSPARENTLY</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcbWY8G7aK9h9RLTMtHhWGevkJZ52pVRpWJcexVCtPoTb1DPjf8dri8z2d4LaZ7C9E31iW15hCZ637UYzl5QJce7M2JTN2jDSaIa1HhwnUVtnuyNA9-cEKQ8mdq3BCPtIv6iqMur-vKLmwPsIGvIdzrbTw?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />Our community, the Lovely Family, is a pillar of our project.They support us like crazy and we want to tell them one thing: THANK YOU. &#x1f49a;They allow us to get feedback, adapt and improve quickly.It’s not just a strength, it’s a pillar, especially in the speed of the Web3 space.We think the only true way to be respectful and thankful for that is TRANSPARENCY.This is why we now have two weekly-events, to give you all the news, and answer all your questions.<h3 id="strong-1-thursday-s-weekly-lives-strong">1️⃣ Thursday’s Weekly Lives</h3><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd_bjMABrkiVFGQvTSs4Ro87_OZDR1qlkl5uvQdANCn7FA7OSwrQpTzS6GnDfGukANkfHE7Bfib9-oUEU03FrvrQW9ulwGyEKV7byKQWvCw85g-CjwGbosNjM6KZIXakTqojTh8jLPwJDvM7zFcj1RkS6z3?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />Every Thursday, 6PM UTC&#43;2 we are live on Twitter and YouTube.We have 100s, if not 1000&#43; people joining us live every Thursday, thank you for that! &#x1f64f;You love it as much as we do,  and we promise to be here every Thursday with you!<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfKNoSepJjEnM4KhGFcJzZQ77WcAgw_F1GKa1Y-eq6L-vZ-6Ae1I2sT1nWFYGQ54AI1YM4F_XAtt6W6arCXLKgBGZ4Co4AsUD7gk3wMCvASf87y9SIDwRx9aBFXtJY2208w3rNBP2rQVnGyTLhDXEabIp-i?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeuf88lFtESUH46gd6iFZbxsngW5tsnc6wfxhYLKfdLzC5Grj-eNLDcwvTSwniUJdzj3wjhCCr193CKnK1zti85JhWANCYO-5j87fdCNwNasXo1vmTR3Qmbdflx_Jk9ATQUQ6YQfeupWf6OesFFsbFickkH?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><h3 id="2-friday-s-weekly-notebook">2️⃣ Friday’s Weekly Notebook</h3>Each Friday, at 6PM we release our Weekly Notebook. This week is going to be the 30th version! We tell you all the news, from the team, the My Lovely Coin ($MLC) and the trees planted to the communication and of course the game, with the latest visual developed.There is a reason why you believe in us, and we’re going to show you why you should continue.<h2 id="header-7">MAJOR PARTNERSHIP ANNOUNCEMENTS IN SEPTEMBER &#x1f31f;</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfPJMg9N-qnnzUytz6k_K7x-M8pghY7XPW94P7cvaVv_-rvr8ugmooDQImEjr-deON8p4IwWA7LSmNnBJY92kib63vS6he_yumC65_QKlIIa_ayFQXj-ewqOlT5Klk3U7aNjRo5BDppbSaPgxaAy3WDM30j?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />We are incubated by Bybit Blockchain for Good Alliance (BGA) program.This gives us access to top-tier blockchain partners.This summer, we are building significant partnerships, on Instagram, Twitter, CMC and more, that will be announced in the fall!This will bring much more visibility to our project and to the My Lovely Coin ($MLC).We are going to put light on $MLC!<h2 id="header-8">PERFECT TIME TO BUY $MLC: STILL EARLY, BUT NOT FOR LONG</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfX5UzRTS2mooEa9YbvY78C-lSBtyTAa_w7nECEai67Sq4zBYsCuLv88sU6lPLLpHwopkYTmcT0MRjV71mKGyT9_mRpTV1QWd-7l1t-jAJnGXZT3R2joF6B1aPEz0VJmA58aI8ypLISRIlLU6fkTCujVOsY?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />The My Lovely Coin ($MLC) is at the heart of our mission.Players must own a certain amount of My Lovely Coin ($MLC) to unlock exclusive content and players also need to hold $MLC to vote for ONGs and participate in the Environmental Treasury.The In-Game token will allow us to create transactions, purchases, and sales of our $MLC token.The more players there are, the more holders of the $MLC token there will be.We have built the foundations of a game that will unite millions of players.The benefits associated with staking will also encourage buyers to keep their tokens to access exclusive rewards.<h3 id="gaming-utility">• Gaming-Utility</h3>Players will have one-click in-game access to $MLC, allowing them to access special levels.We’re not a Play-to-Earn.The problem with play-to-earn games can be summarized in one sentence:People aren’t here for the game, but for the money, so when the money’s not here anymore, people aren’t here either, because the game isn’t that good anyways.This is not sustainable. This is not what we want.What we want is a game so good that you would play it anyways, with a crypto seamlessly integrated, giving you not only in-game benefits, but also and mostly real-world utility.<h3 id="environmental-utility">• Environmental-Utility</h3>$MLC is set to be the biggest environmental fund, worldwide.28% of all the supply is dedicated to environmental and societal associations. This will be used for reforestation, ocean cleaning, and helping in-need populations.These NGOs will be selected by the DAO, to which $MLC holders will be able to participate.$MLC allows us to offer full transparency on the 28% fund usage, an affordable investment solution for anyone who wants to contribute to societal actions, and all the in-game benefits blockchain technology offers.Since its listing on June 25, $MLC is available on MEXC, Uniswap and LBank.We recently crossed 10K holders, less than a month after listing.In September, we will launch a global communication campaign.What’s our objectives?<ul><li>Put all the lights on $MLC</li><li>Increase the number of $MLC holders</li></ul>We are going to do this by activating all our KOL partners.This means Lady Of Crypto, House of Crypto and othersThe number of $MLC holders will significantly grow when we launch full-scale communication, and 1M&#43; players have a one-click in-game access to $MLC.You’re still early, but not for long.$MLC is available to buy on MEXC, LBank and Uniswap.Okay, that’s a lot of news in 10 minutes, can we wrap this up quickly?<h2 id="header-9">READY FOR THE TOP: JOIN THE REVOLUTION &#x1f31f;</h2><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfcUvH6SRqe2O0fpkKQwy8mpOAg5yJjEkjV7CfTBXn_AmfspVH51UEzRxVjNnhX_1l_cqnxPf9GVhj7fVVRq7LwS4qN2-je0oFR_K18Jk520Gt_wpniDIVWVS7P2RBOBbcyO2aIj-IzJEv_rjOaJv05M3A?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />My Lovely Planet is the fastest growing Web3 mobile game. For each tree you plant in the game, we plant one tree in the real-world.Our Instagram account will soon reach 1M followers, giving us not just visibility, but revenues and free players for the game. No other Match3 mobile-game has that.We’ve built the strongest possible fondation over the last year to now have all the fundamentals and green lights. It’s now time to unleash communication, starting in September.Our game will be released in October, and $MLC in-game integration is in December, meaning one-click access to the token for 1M&#43; players.If we’ve not convinced you yet, maybe our community will &#x1f447;<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcpqQxjsGWD91lWA3-GbLLdphLejoCUBOi-YbkoNMreHaU17rW11KadCDA8r9EPHQLOvBcek1PUH9kgBs7BUZsXz5pDAG0aytah94kjpAoP3LusKxQx7eQhlSt61x1jMDd_-ovDPZWAMpnLe2rNIjq0Rjps?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeKwSKr1jyG_3FupT_QYV65OI_iwBUeIea30Em8GL9hSJptOn_r6DJ1_PHOEda2l791DKCBZ4UkI5_fMie65hXDyIxABp7b1Y16FtXPaqudZKz1Y78X8U1_3QcHQEA5jpd72r4Y5KOn9v_xFFc0aZa2xUeo?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeIopR1Ay5DGD2fgPykZ6GaC8_mhVJVAZXw86yq1Xnl6rH6TgHshA8EWkJUwTNj5YVO90QrGvdwyzZuH4iAA_CCeGTld9ZJISm9LwarO8YeBbWy2l-S0L257IrZzB2pwxPgpdfxbbl4PV3DMQ3MUTYPqngq?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfgWmN_fMPkYHrMrgPi0gmxMQH3a_h65hUEIqaLAIXrP6nA9sE_FPAbuCiOVo_c0uUCDZX2Wrl2AMg4uiHduZz8CXLB0eV8WSHWnybhiNk9ZneHZ-_IcQ5bpfKwAXQR4weqjwHcfzA6NGcRSBo2zJp9TUv5?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfREIoiH6sPrzPNxk8-_4NC0zdxKyNH5ove2UXXw5H1G93-nqs-8RXGuLUprUokrDJte6oYdU1bm8BDRiLfBJEu9Dy9CYFH0xiaiIPVl3ZqrLgXO6F-CK2tFEQ4wFLBncdgqUs8_6-3zDquPjX3rAH4y2A?key&#61;nbcXtoUpa4QHDzn4xmLfKA" /><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcX34UYuUCjmt7X-kWEej1njmcVWv-ThzG5997NO-Yzzcpq7piYUIm7qjZ6zoYD7a3L_JuCPKe34KpiL3YGUNPbrvBkfUUmCv4Y1m0A86DU3U3YyOxZM7W_LFE-w_Z7xtn0fel0iFd98RhziMATJ3hd5MHZ?key&#61;nbcXtoUpa4QHDzn4xmLfKA" />

WEB3 GAMING UNLEASHED: MY LOVELY PLANET’S LAST SUMMER BEFORE TAKE-OFF

Table of Contents

MyLovelyPlanet

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