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The emergence of<a href="https://www.coingabbar.com/en/crypto-blogs-english/nft-the-fire-that-surrounding-the-crypto-market" rel="noopener noreferrer nofollow"> non-fungible tokens (NFTs) and metaverse</a> concepts has provided an opportunity for multinational businesses to experiment with new ways of communicating with customers.Hermès, a luxury brand, is preparing to join the space through trademark filings.In particular, Hermès registered a trademark for its brand in order to expand into NFTs and virtual currency, crypto and NFT trading, digital products marketplaces, clothes, footwear, and fashion shows.The filing with the US Patent and Trademark Office (USPTO) on August 26 was disclosed in a tweet on August 31 by licensed trademark attorney Michael Kondoudis.In addition, if the trademark registrations are accepted, Hermès will offer downloaded computer gaming software with virtual products and user authentication services utilizing e-commerce technology, among others.Luxury brands expressing crypto spaceDespite the current market volatility, leading luxury watch and fashion brands have shown rising interest in the realm of<a href="https://www.coingabbar.com/en/cryptocurrency" rel="noopener noreferrer nofollow"> cryptocurrency</a>.For example, Jacob &amp; Co announced that the all-new Astronomia Solar Bitcoin limited edition would be showcased at the World premiere at ‘The Geneva Watch Days’ by appointment only. The Bitcoin-themed watch is the first high-complication wristwatch inspired by cryptocurrency.Notably, luxury brands are interested in crypto since certain of their items are perceived as better investments than traditional assets. For example, in September 2020, it was revealed that the Hermès Birkin bag has outperformed both the S and P 500 and the price of gold since its debut in 1981.Furthermore, the number of generic<a href="https://www.coingabbar.com/en/crypto-currency-news-english/us-trademark-copyright-officials-examining-effects-nfts-ip" rel="noopener noreferrer nofollow"> NFT trademarks</a> has increased as more businesses continue to invest in the industry. According to a source report, the number of NFT-related trademarks registered in the United States between January 1 and May 31,2022, reached 4,049. During the reviewed period, an average of 27 new NFT trademarks were filed every day.

Luxury Brand Hermès Enters the Metaverse with a Crypto and NFT Trademark Filing

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