Gucci

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 <p class="is-style-lead">Gucci has welcomed its new creative director by reenacting its Milan Fashion Week runway show across three virtual platforms.</p> 
 <p>On Sept. 22, Italian fashion house Gucci had its first runway show under new creative director Sabato de Sarno both in the real world and on three major digital platforms: Zepeto, Roblox, and QQ.</p> 
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    <p lang="en" dir="ltr">Discover the Roblox experience https://t.co/evQokRBBE6 pic.twitter.com/876eM6G1Vt</p>— gucci (@gucci) September 22, 2023 
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 <p>The collection, named “Ancora” — Italian for an encore — was initially slated to take place near Milan’s prestigious fine arts university, Accademia di Brera. Still, bad weather forced organizers to move the show indoors.&nbsp;</p> 
 <p>Nonetheless, its virtual versions kept the original concept and allowed global access and engagement free from weather constraints.</p> 
 <p>On the Roblox platform, Gucci’s permanent experience underwent a facelift to mimic the physical location of the show in the Brera district. The fashion house also made three mini-games available to visitors to the virtual show, allowing them to win limited edition rewards.</p> 
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 <p>Similarly, the Zepeto platform live-streamed Gucci’s runway show and accommodated elements from Brera and the show in its Gucci Ancora space. Users could also purchase items from the physical show for their avatars from a virtual Gucci store.&nbsp;</p> 
 <p>On its part, the Chinese social platform QQ hosted a screening for its Gucci community to join in on the action.</p> 
 <p>In recent years, the high-end luxury brand has made inroads into crypto, NFTs, and the <a rel="noopener noreferrer nofollow" title="metaverse" href="https://thebittimes.com/tag/metaverse.html">metaverse</a>. It had partnered with Roblox since 2021, when it released a digital version of its iconic Dionysus handbag on the <a rel="noopener noreferrer nofollow" title="metaverse" href="https://thebittimes.com/tag/metaverse.html">metaverse</a> gaming platform. Initially selling for $6 per piece, the non-fungible token (NFT) accessories saw their prices rise to as high as $4,000, surpassing even the cost of their physical counterparts.</p> 
 <p>In May 2022, the company announced it would start accepting crypto payments in at least five U.S.-based stores, aiming to expand the service to all 111 outlets in the U.S. and Canada.</p> 
 <p>Likewise, in March 2023, Gucci partnered with Bored Ape Yacht Club (BAYC) creators Yuga Labs following its launch of the Gucci Vault Metaverse on another gaming platform, the Sandbox.</p> 
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<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/gucci-premieres-milan-fashion-week-in-the-metaverse-tbt63803.html">https://thebittimes.com/gucci-premieres-milan-fashion-week-in-the-metaverse-tbt63803.html</a></p>

Gucci premieres Milan Fashion Week in the metaverse

TheBitTimes

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