NEOPIN

<blockquote>- Leaping into the global market with CeDeFi, a combination of Centralized Finance(CeFi) and Decentralized Finance(DeFi) that takes advantage of both financial systems.- The ‘NEOPIN Crystal Blue’ theme was used to highlight NEOPIN’s Trust, Stability and Scalability- NEOPIN will intensively develop global business based in the UAE following the rebranding of NEOPIN.</blockquote>NEOPIN revealed on 7 March that it rebranded its blockchain open platform, NEOPIN and NEOPIN Token (NPT) in order to enhance the CeDeFi platform to leap towards the global market.The essentials of this rebranding are as follows:- Strengthening CeDeFi platform to leap into the global market- Adopting new theme color: ‘NEOPIN Crystal Blue’ to emphasize on NEOPIN’s key values: ‘Trust’, ‘Stability’ and ‘Scalability’- Improvement on User Interface (UI) and User Experience (UX) for global user acquisition, and more.NEOPIN will intensively develop global businesses based in the United Arab Emirates (UAE) after renovation of the NEOPIN platform into ‘CeDeFi NEOPIN’.<h2 id="header-0">Position to the World Leading CeDeFi via Rebranding</h2>With over 7-year-long blockchain technology development experience, NEOPIN aims to lead the global blockchain market by positioning as a front runner of CeDeFi service rather than a latecomer of DeFi service, through this rebranding.CeDeFi is a financial term that combines CeFi and DeFi. Originally proposed by Changpeng Zhao, the founder of Binance in 2020, it has emerged as a key term in the blockchain market aiming to bridge a gap between CeFi and DeFi. CeDeFi leverages the advantages of both finance systems while complementing the disadvantages of each system with the goal of creating a transparent and efficient financial ecosystem on the public chain in a regulated environment.NEOPIN Platform was originally developed as a CeDeFi Platform. Even in its current form as a DeFi platform, NEOPIN developed and applied a protocol complying with the strict regulation guideline including Know Your Customer (KYC) identification system, Anti-Money Laundering(AML) guideline, Financial Action Task Force (FATF) and Combating the Financing of Terrorism (CFT) regulations. NEOPIN also developed its own wallet, NEOPIN wallet, enhancing the reliability and stability of the service. In addition, NEOPIN adheres to the non-custodial system, the most advantageous feature of the DeFi. With this system, users can store and manage their assets on their own, while asset transactions are conducted through On-Chain transactions using blockchain technology. As a result, NEOPIN users are free from the risks associated with centralized exchanges’ (CEX) use of customers’ assets.<h2 id="header-1">Symbolizing NEOPIN CeDeFi, Transparent and Solid ‘NEOPIN Crystal Blue’</h2>By adding transparency and purity to the original theme of sky blue, NEOPIN rebranded and synthesized a new theme, ‘NEOPIN Crystal Blue’. This is intended to raise the standard of the CeDeFi by projecting NEOPIN’s core values of ‘trust’ and ‘stability’ in the form of an image. The new theme has been applied to the entire NEOPIN platform as well as the NEOPIN Token (NPT) logo.Crystal is a mineral synthesized with a glass and Lead(II) Oxide (PbO) and it has a feature of higher transparency and deflection ratio than a glass. The transparency of the crystal represents the transparency of blockchain technology and reliable service of NEOPIN while the physical property of the crystal, solidity, describes the stability of NEOPIN regardless of the market environments. The ‘Scalability’ of NEOPIN, based on CeDeFi expanding its ecosystem to multichain, Klaytn and Polygon, is depicted as a prism made of crystal emitting the colorful lights.As well as changing the color of the main theme, NEOPIN has also developed its UI and UX to make it easier and simpler to acquire users globally, after analyzing the behavior and trends of global DeFi users.Jake Kim, CEO of NEOPIN, stated, “With this rebranding as a turning point, NEOPIN will renovate to a global user-friendly service, as well as intensively develop and expand global business through its base in the UAE.” Kim added “NEOPIN will bring an innovation of centralized cryptocurrency finance and lead the development of the global Web3.0 market via a unique ‘CeDeFi NEOPIN’ with ‘Trust’, ‘Stability’ and ‘Scalability’.”

[Announcement] NEOPIN’s Rebranding: “Leaping into the Global Market by Strengthening the CeDeFi Platform”

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