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<ul>
 <li aria-level="1">Google Cloud and Solana Labs partner to launch GameShift, integrating Web3 into traditional gaming via Google Marketplace.</li>
 <li aria-level="1">GameShift simplifies blockchain integration for game developers, enhancing secure transition to NFTs and digital assets in games.</li>
</ul>
Google Cloud has forged a strategic alliance with Solana Labs, aiming to revolutionize the Web3 gaming landscape with the introduction of their GameShift service. This collaboration seeks to harness the robust infrastructure of Google Cloud and the blockchain expertise of Solana to enable seamless integration of Web3 technologies into gaming.
GameShift, now accessible on the Google Cloud Marketplace, offers developers a comprehensive toolkit designed to facilitate the incorporation of <a href="https://www.ethnews.com/miss-gameboy-check-out-solanas-play-solana-console-pre-sale-details-inside/" rel="noopener noreferrer nofollow">Web3 elements</a>—such as non-fungible tokens (NFTs) and digital assets—into their existing cloud-based gaming platforms.
This <a href="https://cloud.google.com/blog/products/gaming/powering-web3-enabled-gaming-with-gameshift-by-solana-labs" rel="noopener noreferrer nofollow">announcement</a> was made at the Solana Breakpoint conference, emphasizing the service’s aim to assist traditional game developers in embracing blockchain technologies without the need to overhaul their existing systems.
The platform mitigates the complexity typically associated with integrating blockchain services, thereby providing a streamlined, secure, and efficient transition to Web3 functionalities. 
This is part of Google Cloud’s broader initiative to expand its Web3 support infrastructure, which includes projects like the Blockchain Node Engine, Web3 BigQuery datasets, and the Web3 for Startups program.
“We want to share with the Google Cloud community the potential for Web3 in games, how GameShift can help developers realize this potential, the safety of using GameShift for Web3, and how GameShift and Google Cloud now work together seamlessly. We welcome anyone interested to reach out to their Google Cloud account manager or to GameShift.”
Partnering with Solana, renowned for its fast and reliable blockchain network that supports a thriving ecosystem of NFTs, decentralized exchanges, and stablecoins, Google Cloud is positioning itself at the forefront of the emerging <a href="https://www.ethnews.com/solana-launches-revolutionary-gaming-console-embraces-nostalgia-with-a-web3-twist/" rel="noopener noreferrer nofollow">Web3 gaming sector</a>. 
For Solana, this partnership is poised to attract millions of users to its platform, leveraging Google Cloud’s extensive reach and technological prowess.
Davis Hart, the general manager of GameShift, stated, “Our goal in building GameShift is to provide a development and player experience as similar to existing services as possible, while leveraging the unique capabilities of Web3.”&nbsp;
This approach aims to make the transition to Web3 as intuitive as possible for developers and gamers alike.
The partnership announcement coincides with a flurry of activity for Solana, which includes the unveiling of new products at the Token2049 conference, such as the Solana Seeker, a second-generation mobile phone following the Saga device.&nbsp;
Additionally, Franklin Templeton recently launched a native mutual fund on Solana’s blockchain to enhance operational efficiency, and Citibank is exploring the use of Solana for smart contracts and money transfers.
Moreover, Société Générale, France’s third-largest bank, has announced its support for Solana with its EURCV stablecoin, marking a significant step towards increasing Solana’s presence in the European Union.&nbsp;
Concurrently, Coinbase is preparing to introduce its Bitcoin Wrapper, cbBTC, on the Solana network, further expanding the utility and accessibility of the blockchain.
This series of strategic developments underscores Solana’s growing influence in the financial and technological sectors, reinforced by <a href="https://www.ethnews.com/ethereum-development-google-cloud-launches-new-blockchain-rpc-for-web3/" rel="noopener noreferrer nofollow">Google Cloud’s</a> robust infrastructure and market reach.
The post <a href="https://www.ethnews.com/is-solana-the-next-big-investment-frontier-google-cloud-partnership-points-to-yes/" rel="noopener noreferrer nofollow">Is Solana the Next Big Investment Frontier? Google Cloud Partnership Points to ‘Yes’!</a> appeared first on <a href="https://www.ethnews.com" rel="noopener noreferrer nofollow">ETHNews</a>.

Is Solana the Next Big Investment Frontier? Google Cloud Partnership Points to ‘Yes’!

ETHNews

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