Pilot

Odyssey

Steve

Quick take:
<ul>
 <li>Visa has piloted its Web3 customer loyalty program allowing brands to create digital wallets for storing points and experiences on behalf of their customers.</li>
 <li>Visa’s Kathleen Pierce-Gilmore sees this as a necessary evolution for customer loyalty programs.</li>
 <li>The company’s new program is designed in partnership with SmartMedia Technologies, a Web3 engagement and loyalty platform.</li>
</ul>
Visa has launched a pilot for its Web3 Customer Loyalty Program. The Visa Web3 Loyalty Engagement Solution allows brands to create digital wallets for storing rewards points and experiences on behalf of their customers.
The program is designed in collaboration with SmartMedia Technologies, a Web3 engagement and loyalty platform. The program will enable customers to earn perks and benefits including real-world experiences in the travel, sports and entertainment industries.
Leading restaurant chain Starbucks has already demonstrated how realistic these perks can be with <a href="https://www.nftgators.com/starbucks-debuts-nft-loyalty-program-for-beta-testing/" rel="noopener noreferrer nofollow">Starbucks Odyssey</a>, following the success of its Polygon-based Web3 loyalty program. In December 2023, the company rewarded the top 20 members in its program with a trip to Costa Rica covering Flight, hotel and activities.
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 Starbucks Odyssey (Starbucks' NFT program) just announced a trip to Costa Rica for the top 20 members. Flight, hotel, activities covered. This is on top of 60K+ Stars given away, 10 Journeys, three Benefit Selection Periods, and several exclusive Discord guests. All in 2023. <a href="https://t.co/Fh6VGYZnLq" rel="noopener noreferrer nofollow">pic.twitter.com/Fh6VGYZnLq</a>— Steve <img src="https://s.w.org/images/core/emoji/14.0.0/72x72/1f919.png" alt="🤙" class="wp-smiley" style="height: 1em; max-height: 1em;"> (@NFTbark) <a href="https://twitter.com/NFTbark/status/1740080645588889872?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">December 27, 2023</a>
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According to Visa, its Web3 loyalty program features a variety of experiences that customers can interact with to earn points including gamified giveaways and immersive treasure hunts.
Visa is looking to help brands build stronger relationships with their brands amid a lack of customer loyalty program evolution and innovation over the past decade. According to the report, brands still need to integrate their shared values with customers into their programs to build stronger relationships.
Commenting on the announcement, Kathleen Pierce-Gilmore, the SVP and global head of issuing solutions at Visa highlighted the ability to earn unique digital collectibles by interacting with a brand’s products and services as one of the attractions for customers.
“Our innovative Web3-based loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement, paving the way for secure, seamless and immersive digital and real-world experiences at their fingertips,” Pierce-Gilmore <a href="https://blockworks.co/news/visa-pilots-web3-customer-loyalty-platform" target="_blank" rel="noopener noreferrer nofollow">said</a>.
This is not Visa’s first foray into Web3. In 2022, the company launched a 12-month Web3 <a href="https://www.nftgators.com/visa-launches-program-to-help-creators-build-businesses-through-nfts/" rel="noopener noreferrer nofollow">incubation program</a> for creators including those in art, music, film and fashion to support them in their efforts to incorporate <a href="https://www.nftgators.com/what-is-an-nft/" rel="noopener noreferrer nofollow">NFTs</a> in their works.
In September 2023, the company also expanded its <a href="https://www.nftgators.com/visa-expands-stablecoin-settlements-pilot-to-solana-blockchain/" rel="noopener noreferrer nofollow">USDC stablecoin pilot</a> to the Solana blockchain in collaboration with Worldpay and Nuvei.&nbsp;
Visa also <a href="https://www.nftgators.com/blockchain-capital-secures-580m-for-two-new-funds-with-visa-among-investors/" rel="noopener noreferrer nofollow">invested</a> in the crypto-focused venture capital firm Blockchain Capital’s $580 million fundraising.
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The post <a href="https://www.nftgators.com/visa-advances-web3-strategy-with-pilot-for-customer-loyalty-solution/" rel="noopener noreferrer nofollow">Visa Advances Web3 Strategy with Pilot for Customer Loyalty Solution</a> appeared first on <a href="https://www.nftgators.com" rel="noopener noreferrer nofollow">NFTgators </a>.

Visa Advances Web3 Strategy with Pilot for Customer Loyalty Solution

NFTgators

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