What is Verasity (VRA)?

Deep Dive

1. Purpose & Value Proposition

Verasity targets the $40B+ digital ad fraud problem, where bots drain budgets by faking views. Its Proof of View (PoV) protocol cryptographically verifies real human engagement in real time, recording interactions on-chain (Verasity). Advertisers pay only for validated impressions, while publishers prove traffic authenticity. The system is already operational, with UAE’s Khaleej Times adopting VeraViews to combat fake traffic.

2. Technology & Architecture

The ecosystem includes:
- VeraViews: Ad-tech stack combining PoV with AI to filter bot traffic.
- Rewarded Video: Lets viewers earn VRA tokens for watching content (e.g., esports streams).
- VeraWallet: A multi-chain wallet supporting staking (historically 15% APY) and fiat conversions.
VRA operates on Ethereum and BNB Smart Chain, leveraging blockchain’s immutability to ensure transparency.

3. Tokenomics & Governance

VRA serves as the utility token for:
- Paying advertisers and rewarding users.
- Staking to earn yields (though rewards are no longer incentivized for influencers).
In 2023, a community vote burned 50% of the max supply (~10B remaining), tightening tokenomics. However, CoinMarketCap reports 93B VRA in circulation, with concerns about team control over unreleased tokens.

Conclusion

Verasity merges blockchain, AI, and ad-tech to create a trustless framework for digital engagement—rewarding real users and punishing fraud. While its technology gains traction (e.g., UAE partnerships), questions linger: Can PoV scale to dominate a skeptical $500B ad industry, or will legacy systems resist decentralization?