Deep Dive
1. PancakeSwap Controversy (Bearish Impact)
Overview: A September 2025 Cointelegraph report revealed that ~50% of MILK token prize winners in PancakeSwap’s trading competitions were linked wallets conducting wash trades. Sponsors like MilkyWay faced reputational damage despite no direct involvement in the fraud.
What this means: The scandal reignited concerns about MILK’s reliance on incentivized trading campaigns for liquidity. Reduced trust could suppress retail participation, exacerbating selling pressure as holders exit positions.
What to look out for: Any statements from MilkyWay’s team addressing the controversy or distancing from future PancakeSwap campaigns.
2. Technical Breakdown (Bearish Impact)
Overview: MILK’s price ($0.0265) sits 12.3% below its 7-day SMA ($0.0303) and 20.6% below its 30-day SMA ($0.0334). The RSI-7 (24.71) signals oversold conditions, but the MACD histogram (-0.000143) shows bearish momentum persisting.
What this means: Oversold RSI levels might trigger short-term rebounds, but the lack of bullish divergence and sustained selling volume (24h: $1.65M, -4.07%) suggests traders remain cautious. A break below the $0.026 pivot point could target Fibonacci retracement support at $0.023.
3. Altcoin Sentiment Erosion (Mixed Impact)
Overview: Bitcoin dominance rose to 59.42% (up 0.18% in 24h), reflecting capital rotation away from riskier altcoins. The Altcoin Season Index (30/100) remains in “Bitcoin Season” territory.
What this means: MILK’s decline mirrors sector-wide weakness, but its -8.98% drop outpaced the average altcoin (-4-5%). This underperformance highlights project-specific risks outweighing broader trends.
Conclusion
MILK’s slump stems from a mix of damaged credibility from exchange controversies, bearish technicals, and sector-wide risk aversion. While oversold conditions may invite tactical buying, the absence of near-term catalysts and low liquidity ($1.65M turnover) heighten volatility risks.
Key watch: Can MILK hold the $0.026 support level, or will breaking it trigger another leg down toward $0.023?