What is Highstreet (HIGH)?

Deep Dive

1. Purpose & Value Proposition

Highstreet bridges gaming and retail by creating a VR metaverse where players complete quests to earn HIGH tokens, which can buy in-game items, virtual real estate, or “phygital” products (NFTs tied to physical goods like apparel). This model incentivizes gameplay while connecting brands to crypto-native audiences (Highstreet).

2. Technology & Ecosystem

Built as a VR massively multiplayer online (MMO) game, Highstreet uses NFTs to represent in-game assets (weapons, land) and partnered products. Its ecosystem includes:
- Marketplace: Trade NFTs tied to real-world items.
- Highstreet Homes: Customizable virtual properties.
- Quest system: Earn tokens through combat and exploration, fostering player engagement.

3. Tokenomics & Governance

HIGH’s 100M fixed supply fuels transactions, staking rewards, and governance votes. Players use tokens to craft gear, purchase land, or vote on platform upgrades, aligning incentives between users and developers (Highstreet).

Conclusion

Highstreet reimagines retail through immersive gaming, using NFTs to blend digital ownership with tangible value. As brands increasingly explore metaverse integrations, can Highstreet’s phygital model become a blueprint for sustainable Web3 commerce?