What is Boost (BOOST)?

Deep Dive

1. Purpose & Value Proposition

Boost aims to solve fragmented brand-to-community engagement by merging Web2’s reach (via Instagram/TikTok campaigns) with Web3’s tokenized incentives. Its core mission is to convert passive audiences into active participants through:
- Alphabot: A Web3 platform distributing $1.6B in rewards via giveaways and quests.
- Boost.gg: Web2 campaigns with creators like the Sidemen, targeting millions on social media.
- Pulse: An “Action Layer” rewarding on-chain interactions (e.g., trading, holding NFTs) with $BOOST.

2. Ecosystem Fundamentals

The token serves as the backbone across three key verticals:
- User rewards: Earn $BOOST via raffles, quests, or holding partner NFTs (e.g., Magic Eden collections).
- Brand partnerships: Projects like Pudgy Penguins use Boost to distribute rewards and amplify engagement.
- Governance: Token holders vote on campaign parameters and ecosystem upgrades.

3. Token Utility & Differentiation

Unlike generic reward tokens, $BOOST is deeply integrated into every interaction:
- Dynamic staking: Higher APY for long-term holders, with 20M tokens already staked via @stakeland.
- Campaign fuel: Brands allocate $BOOST to prize pools (e.g., $25K rewards in Pulse campaigns).
- Cross-platform loyalty: Activity on one platform (e.g., Alphabot quests) unlocks benefits on others (e.g., Boost.gg raffles).

Conclusion

Boost is a unified engagement layer that monetizes attention across Web2 and Web3, leveraging its token to align incentives among users, brands, and creators. While its multi-platform approach offers scalability, the long-term challenge lies in sustaining user participation as campaigns evolve. How might Boost balance gamification with genuine utility to avoid “reward fatigue”?