AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
The current price of Applovin Corp in the market is 475.96 US$, with a 24-hour trading volume of 1.65B US$. The asset's market cap is 160.04B US$, after moving 3.26% in the last day.
Tokenized Applovin Corp is trading at 480.47 US$, with a tokenized market cap of 12.65M US$ and a 24-hour trading volume of 122.56K US$. The tokenized asset has moved 0.95% in the past 24 hours.