## What Is Metamall?

MetaMall is the combination of Virtual Reality, Blockchain and NFT technology where a virtual  Shopping mall will be created and sold as NFTs to buyers. The mall will be designed with architectural excellence and deliver an immersive experience to visitors via cutting edge VR technology. 

MALL is the native utility token that is used for:

* Charging visitor a fee to enter the universe 
* Pay for exclusive VR experiences 
* Trading NFTs on the platform 
* Paying for property lease 
* Changing and enhancing avatar properties(Skins, features, etc) 
* Buying in-metaverse elements(cars, vehicles, etc)

## What Makes Metamall Unique?

The Advertising: on the MetaMall universe will be one of the primary sources of revenue. All the assets and experiences can be used for advertising purposes. For example - Sponsored music playing in the background, walls populated with VR advertising, collateral, and the entire mall lit up with custom lighting similar to Burj Khalifa advertising. The revenue generated via advertising will be distributed to property owners of the mall, in proportion to the percentage of their ownership value. The fees for advertising will be charged in MALL token and the same tokens will be used to reward property owners.

Wallet: Each registered user on MetaMall, whether owners, visitors, leasing parties etc will use the MALL wallet to keep their Avatars, NFTs, tokens and transactional purposes. Wallet is built for security, cross-chain compatibility and supporting NFT storage. Wallet can be signed in using 2 factor authentication although for recovery multi word phrase sequence will be us.

The Ownership Experience: leasing,  developing & Staking; The VR Experience; VR Development; Avatar Creation & Enhancement.

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Theta (THETA) is a blockchain powered network purpose-built for video streaming. Launched in March 2019, the Theta mainnet operates as a decentralized network in which users share bandwidth and computing resources on a peer-to-peer (P2P) basis. The project is advised by Steve Chen, co-founder of YouTube and Justin Kan, co-founder of Twitch.

Theta features its own native cryptocurrency token, THETA, which performs various governance tasks within the network, and counts Google, Binance, Blockchain ventures, Gumi, Sony Europe and Samsung as Enterprise validators, along with a Guardian network of thousands of community-run guardian nodes.

Developers say that the project aims to shake up the video streaming industry in its current form — centralization, poor infrastructure and high costs mean that end users often end up with a poor experience. Content creators likewise earn less revenue due to the barriers between them and end users.

The Theta team has created a customer-centric business plan for their growing ecosystem of services focused on esports, music, TV, movies, and education. The list of Theta Network partners includes video platforms like Samsung VR, Cinedigm, Shout! Factory, Pandora.tv, Play Labs, and THETA.tv.

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