Deloitte predicts five million fans will have embraced crypto collectibles by the end of 2022 — with transaction volumes doubling year on year to $2 billion.
Demand for sports-related NFTs is going to explode next year, according to Deloitte.
There have been a number of bullish developments so far in 2021. The runaway success of NBA Top Shot has inspired a plethora of other sports to launch their own marketplaces — diving into their extensive archives to tokenize memorable moments featuring legendary players.
Dapper Labs was instrumental in launching the NBA's official platform — and now, the company is building a similar platform for the NFL, which is going to be known as All Day. Fans will be able to buy packs of non-fungible tokens featuring moments from past games… and some will be far rarer than others.
It's hoped that the marketplace will launch before the current NFL season concludes on Jan. 9 — and in separate developments, the league is adding commemorative NFTs to ticket stubs through a deal with Ticketmaster.
A Fast-Moving Market
"I think sports organizations are actually some of the most adaptable organizations you’ll see. Once the industry understands the size of the opportunity, I think you’ll see them move quickly and embrace it … When you start to see that pendulum swing, I think it will be breathtaking how quickly the industry pivots."
Earlier this year, Deloitte predicted that most major football leagues in Europe will have launched NFT-related products by 2023 — and said crypto collectibles were still in their "infancy" right now.