Jordan Lyall is the DeFi product lead at ConsenSys, leading the team building the DeFi Score and other projects. Prior to joining ConsenSys, Lyall ran the product team at Totle, a DEX liquidity network. He is passionate about bringing usability to web3.
In Aug 2020, Lyall created a mock-advertisement for a yield farming protocol generator dubbed ‘The Degenerator.’ Within hours of the post circulating across crypto-Twitter, someone had created an ERC-20 under the same name, and listed it on Uniswap under the ticker ‘MEME.’ The 28,000 token supply was distributed via airdrop in batches of 250 to Telegram users within 30 minutes of the token’s creation. At one point, the token had more than $48 million market cap. More of it can be read at https://decrypt.co/38887/an-anti-meme-coin-joke-just-led-to-a-1-2-million-meme-coin