FTX has snapped up a coveted commercial spot that could prove crucial in educating viewers about cryptocurrencies.
Every year, the Super Bowl one of the most-watched TV events in the U.S.
And with millions of eyeballs glued to the screen to find out who will be crowned NFL champion, companies usually pull out all the stops during the ad breaks to win new customers.
Now, reports suggest FTX has snapped up a coveted commercial spot that could prove crucial in educating viewers about cryptocurrencies.
Sam Bankman-Fried, the crypto exchange’s billionaire CEO, told Bloomberg:
“Our message throughout this year has been that crypto is safe, accessible, and ready for the mainstream. We’re inviting everyone to check it out, and here to help them on their journey. There is no bigger, more mainstream event to share a message like that than the Super Bowl.”
Crypto and Sport
The legendary quarterback has since appeared in ads for the exchange — and it’s very possible that he’ll do the same when the Super Bowl airs next year.