Binance Says It's Ramping Up Hiring Despite the Crypto Winter — Why… and How?
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Binance Says It's Ramping Up Hiring Despite the Crypto Winter — Why… and How?

2 Minuten
5 months ago

The exchange's CEO, Changpeng Zhao, told the Consensus 2022 conference that the company has a "very healthy war chest" — in part because it didn't splash cash on big sponsorship deals.

Binance Says It's Ramping Up Hiring Despite the Crypto Winter — Why… and How?

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Binance has said that it plans to ramp up hiring despite the crypto winter.

The exchange's CEO, Changpeng Zhao, told the Consensus 2022 conference that the company has a "very healthy war chest" — and also intends to splurge on mergers and acquisitions.

A number of big names in the crypto industry have made painful layoffs — and in hindsight, some may have spent a little too aggressively on marketing while times were good.

Crypto.com splurged $700 million on the naming rights to the LA stadium formerly known as the Staples Center last year — and fast forward to now, 5% of its workforce are being let go.

CZ went on to explain that Binance had been a little bit more cautious during the bear market — and while other firms spent big bucks on glitzy ads during the Super Bowl, his exchange focused on a more modest campaign that warned against celebrity endorsements.

Binance is the parent company of CoinMarketCap.

A Great Opportunity?

CZ vowed to leverage the crypto winter "to the max" — and the redundancies seen in other firms could mean that Binance has access to a pool of top talent.

Binance's co-founder Yi He went on to tell Fortune magazine that the exchange has more than 2,000 roles open right now — including in engineering, marketing and business development — adding:
"The crypto space is still in its early stages, and bull markets tend to care more about price while bear markets have more value-conscious teams that continue to build the industry. We see this as a great time to bring on top talent."

FTX's CEO Sam Bankman-Fried has also said that his exchange will continue to grow despite the downturn in the markets — and attributed this to how his trading platform had been hiring carefully in the first place.

Announcing an 18% cut to his company's workforce on Tuesday, Coinbase CEO Brian Armstrong admitted the crypto giant "grew too quickly" and had "over-hired" during the bear market.
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