Both exchanges are now more popular than some of the world's biggest financial brands.
There are an estimated 1.8 billion websites around the world — meaning that there’s a lot of competition for eyeballs.
But despite all of that, two major crypto exchanges have reached a significant milestone: they’re in the top 1,000 sites visited worldwide.
According to SimilarWeb, Coinbase is the 874th most-visited site in the world, and it’s the 386th most-popular website in the United States. It also ranks more highly than the likes of Seeking Alpha, Fox Business and XE. In December — coinciding with Bitcoin’s dramatic surge — it had a staggering 48 million visitors.
Binance is ranked as the 839th most-popular website — clocking up a staggering 86 million visits. And among other investment websites, it ranks ahead of big brands including Robinhood, Investopedia, Vanguard and TD Ameritrade.
Crypto trading apps have also been steadily rising up the rankings on Apple’s App Store — and in recent weeks, Coinbase even entered the top 10 list of free apps.
(Disclaimer: CoinMarketCap is owned by Binance.)